Privacy Policy

Last updated: 2026-05-13·Version: 1.0

Bemalong AB ("Bemlo", "we", "us") respects your privacy. This privacy policy describes how we process personal data when you visit bemlo.com, contact us, apply for a job with us, or become a customer.

1. Data controller

Bemalong AB (reg. no. 559260-6718)
Norrsken House, Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
Email: info@bemlo.com
Data protection: dpo@bemlo.com

2. What personal data we process and why

2.1 Visitors to bemlo.com

What
Page views, clicks, conversions (PostHog, Google Analytics)
Why
Understand how the website is used and improve it
Legal basis
Consent (cookies)
Retention
13 months
What
Identification of visiting organizations (Upsales)
Why
Identify potential customers
Legal basis
Consent (cookies)
Retention
13 months
What
Cookies
Why
See separate cookie policy
Legal basis
Consent / necessary
Retention
See cookie policy

2.2 If you contact us or book a demo

What
Name, email, phone number, company, role, message content
Why
Respond to your request, book a demo, follow up as a potential customer
Legal basis
Legitimate interest (B2B sales)
Retention
Up to 5 years after the most recent contact, or until you object

2.3 If you are employed by a customer (end user of Bemlo's scheduling platform)

If you are a healthcare worker using Bemlo's platform through your employer, Bemlo acts as a data processor on behalf of your employer. This means your employer is the data controller and determines the purpose and legal basis for the processing. Please contact your employer for information about the processing, or contact us at dpo@bemlo.com and we will refer you onward.

2.4 If you are a contact person at a customer organization

What
Name, email, phone, role, billing details, contract history
Why
Manage customer agreements, billing, support
Legal basis
Contract (art. 6.1.b) and legal obligation (accounting)
Retention
7 years after end of contract (Swedish Bookkeeping Act)

2.5 If you apply for a job with us

What
Application, CV, cover letter, references, communication during recruitment
Why
Assess your application and communicate with you
Legal basis
Consent
Retention
The entire recruitment process, and up to 2 years for future positions if you consent. You may withdraw your consent at any time.

3. Who can access your personal data

We share personal data only with:

  • Data processors that help us deliver the service — such as hosting providers, email and communication, support, analytics, billing and accounting. A current list of our sub-processors is available at bemlo.com/security (or on request via dpo@bemlo.com).
  • Authorities, if we are required by law (e.g. the Swedish Tax Agency).
  • Auditors and advisors under confidentiality.

We never sell your personal data.

4. Transfers to third countries

Most of our providers process personal data within the EU/EEA. When personal data is transferred to countries outside the EU/EEA (primarily the USA), this is done on the basis of:

  • The EU–US Data Privacy Framework (where the provider is certified), or
  • The European Commission's Standard Contractual Clauses (SCCs) supplemented by technical and organizational safeguards.

You can request a copy of these safeguards by contacting dpo@bemlo.com.

5. Your rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access the personal data we process about you
  • Rectify inaccurate or incomplete data
  • Erase your data ("the right to be forgotten") where there is no legal basis to continue processing
  • Restrict processing under certain circumstances
  • Object to processing based on legitimate interest
  • Data portability — receive your data in a machine-readable format
  • Withdraw consent at any time, if processing is based on consent

We respond to your request within one month. Contact us at dpo@bemlo.com.

6. Complaints to a supervisory authority

If you believe that our processing of your personal data violates the GDPR, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY):

7. Security

Bemlo is ISO/IEC 27001 certified (issued by RISE). We have appropriate technical and organizational security measures in place to protect your personal data against unauthorized access, loss, alteration and disclosure.

8. Changes

We may update this policy from time to time. The latest version is always available at bemlo.com/privacy. We will notify you of any material changes by email (if we have such a relationship) or through a clear notice on the website.

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Alexander Björkenstam

Co-Founder & CEO of Bemlo