A “cookie” (or similar technology) is a text file containing a small amount of information that may be stored on your computer or mobile device. For example, such technologies may be used by websites to enable the website to function efficiently and to be able to provide certain functions, such as tailoring the user experience.
There are two different types of cookies, i.e., 1. “permanent cookies” which remain on your computer for a specified period of time (as, where applicable, is specified below), and 2. “session cookies” which are temporarily stored on your device during your visit to a website and thus disappear when you close your web browser (which, for example, might be Google Chrome or Safari).
We use the following types of cookies.
|Type of cookie||Description of cookie|
|Functional cookies||The cookie helps the website provider to remember the choices made by the visitor on the website (this could be, for instance, username, configurations, or language), and may provide information to the website provider on how the visitor interacted with the website. Functional cookies are used to make the service provided through the website more personal and to enhance the user experience.|
|Marketing cookies||The cookie is used to provide content to the visitor what is more relevant to him/her and tailored to the visitor’s interest. It may also be used to measure and control the effectiveness of advertising campaigns.|
|Analytical cookies||The cookie helps to collect data that allows the website provider to understand how the visitor interacts with the website/the service provided through the website. The purpose of this is, inter alia, for the website provider to improve content as well as to build better features that enhance the visitor’s experience.|
In further detail, we use the cookies set forth below, and we use them for the purpose and for the time specified below. For the avoidance of doubt, a third-party cookie is a cookie placed by someone outside our organisation, however, of course, with our consent.
|First- or third-party cookie||Provider of cookie||Name of cookie||Type of cookie||Description of cookie / link to further information||Expiry|
|Third||Drift||drift_aid||Functional||Used to identify users using our built-in help chat by assigning a randomly generated number as a client identifier.||2 years|
|Third||Drift||drift_campaign_refresh||Functional||Used to identify users using our built-in help chat by assigning a randomly generated number as a client identifier.||1 day|
|Third||Hotjar||_hjSessionUser||Analytical||Used to identify users by assigning a randomly generated number as a client identifier.||1 year|
|Third||_fbp||Marketing||Used to identify users who visit the site after having clicked on ads.||3 months|
|Third||FullStory||fs_cid||Functional||Used to identify the version of FullStory being used.||2 years|
|Third||FullStory||fs_uid||Analytical||Used to identify users by assigning a randomly generated number as a client identifier.||2 years|
|Third||_gcl_au||Marketing||Used to identify users who visit the site after having clicked on ads.||2 days|
|Third||Intercom||_intercom-id||Functional||Used to identify users by assigning a randomly generated number as a client identifier.||9 months|
|Third||Intercom||_intercom-device-id||Functional||Used to identify the user’s device by assigning a randomly generated number as a client identifier.||9 months|
|First||N/A||utm_source||Marketing||Used to identify from which ad site the user came from.||Session cookie|
|First||N/A||utm_medium||Marketing||Used to identify the type of ad campaign the user came from.||Session cookie|
|First||N/A||utm_campaign||Marketing||Used to identify from what campaign the user came from.||Session cookie|
|First||N/A||utm_content||Marketing||Used to identify from which commercial the user came from.||Session cookie|
|Third||ln_or||Marketing||Used to identify users who visit the site after having clicked on ads.||Session cookie|
|Third||Segment||ajs_user_id||Analytical||Used to identify logged-in user through the user’s unique and anonymous ID.||1 year|
|Third||Segment||ajs_anonymous_id||Analytical||Used to identify non-logged-in users through a unique and randomly generated number.||1 year|
To the extent a third-party cookie provider also processes certain of your personal data in the capacity as data controller, information on how your personal data is processed is provided by the third-party cookie provider.
3 YOUR CONTROL OF COOKIES
For help locating cookies on your device, visit your browser's documentation:
1. Chrome 2. Firefox 3. Safari 4. Microsoft Edge
4 CONTACT AND QUESTIONS
Further, you are always welcome to send us a letter. Our address is: BEMALONG AB, Gamla Brogatan 27, 111 20 Stockholm Sweden.